Local SEO For Restaurants – OK Google…I’m Hungry

  Just the other week my girlfriend and I were looking for a particular patisserie in the Brighton Lanes that sold raw vegan chocolate cakes (yes I know, very Brighton!). OK Google, where is Black Mocha? This is the search result returned from Google:     Excerpt from Black Mocha’s Google Business page   Black Mocha have done an excellent job of optimising their web presence for local search. These guys don’t even have a website – not one I can see anyway. But they have managed to build up brand exposure through reviews on highly relevant websites such as
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Voice Search is Coming – How Should Small Businesses Prepare?

We are currently at the dawn of a new era in how we use the internet. Comscore estimates that by 2020 50% of all internet searches will be voice activated. Previous technical difficulties which meant you got the number for your local plumber after inquiring Siri about the weather, are no longer a prevalent issue. These initial teething problems are disappearing fast due to the recent rapid advancement of technologies such as Natural Language Processing (NLP) and Text To Speech (TTS). Voice search is now much more accurate. According to KPCB, it is now over the 90% accuracy threshold:  
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15 Link Building Tactics For Small Businesses

Backlinks still remain an important factor that Google considers when ranking a website. In 2015 Searchmetrics conducted research into ranking factors and found a strong correlation between the number of linking domains and keyword rank: Image Source The red box indicates that the number of linking sites has a very positive impact (2=strong, 0=no effect, -1=negative effect) on a website’s ability to rank. However, the wrong type of links can harm your website and even get you de-indexed by Google. Not good if your business relies on the internet! Gone are the days when you could buy £100 worth of
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How Do I Find Time to Blog When I’m a Small Business?

  You run a small business and there are simply not enough hours in the day. So just how do you find the time to do blogging? This is the predicament many small businesses and SMEs find themselves in. However, just because your business is under resourced and time poor, is no excuse for failing to blog at all! If your business is reliant on the internet for sales and leads, you need to be blogging. Let’s first examine why this is the case, before looking at some tips to ‘make time’ for this vital piece of your digital marketing
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7 Proven Ways to Drive High Quality Targeted Website Traffic

  Not all website traffic is created equal. There is traffic that has the potential to convert and fulfil a pre-defined business objective and then there is everything else. Are you fed up of having a business website that attracts visitors that don’t convert? Then read on as I am going to discuss 7 ways to drive high quality targeted traffic to your website. The kind of traffic that is likely to convert. So how do you get the traffic you actually want?     1. Produce content which helps your target audience. Content is the fuel of any business
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The Difference Between A Manual And Algorithmic Penalty

  A Google penalty can spell the end for a business which relies on the internet for customers. Since early 2011 Panda and Penguin have compelled internet marketers to change their black hat ways and follow tactics which abide by search engine guidelines. When business owners approach me for advice after they’ve noticed a dramatic drop in traffic, the first question I ask is whether or not they’ve received a manual penalty from Google. Most will reply ‘yes’ but when I log into their Webmaster Tools account I see no such penalty. Many are unsure as to the difference between
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5 Ways To Increase Traffic To Your Website

  Rewind the clock back to the year 2000. Back then, it would have been unusual for a small business to have a website. Today it is pretty much essential to have one in order to survive in these tough economic times. However, having a great, fully functional ecommerce website is just the first step of the journey to a successful online business. The remaining steps of the journey involve driving relevant traffic to your site. Here are 5 ways to help you take this important step. 1.    Guest Posting This tactic du jour in the online marketing world can
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Factors To Consider When Expanding Your Online Business Overseas

  The internet has opened up the global economy in ways never imagined 25 years ago.  Back then companies with goals of international expansion needed to invest a vast amount of resources and time in order to set up a base overseas. And after the initial set up there were the inherent difficulties of navigating the particularities of a foreign business culture. Now, I’m not proposing that the internet has broken down all these barriers to entry, but things are a little easier for small businesses wishing to target foreign markets, because setting up a website is far simpler than
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How To Recover From The Google Penguin Update

  If you are a business reliant on web traffic for your bread and butter, Google holds a lot of sway in determining whether you sink or swim. In April 2012, Google released an update to its search algorithm which impacted sites which use manipulative link building tactics to rank highly – particularly building links with exact match, commercial anchor text. Nick named Penguin, the update effectively devalued these ‘bad links’ and affected around 3.1% of sites in the English speaking world. Two weeks ago on May 22nd 2013, Google released the next generation of the Penguin update, Penguin 2.0.
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How Do Search Engines Work

  The invention of the internet and the world wide web is akin to the invention of the printing press or internal combustion engine. It has revolutionised the way we do business and interact in a little over 20 years and it’s scope is so vast it has changed the way we speak; if you asked somebody to ‘Google it’ 20 years ago people wouldn’t have a clue as to what you were talking about. The fact that we can find out information on virtually every conceivable subject, from any device connected to the internet, from anywhere in under a
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